It is true that blods have more fun? That left-handed guys get luckier with girls? Or that vodka is cheaper than water in Russia?
Building on the many urban legends we hear when we go out at night, Orloff launched a contest: First: train hard to get the hang of what's bullshit and what's not, Create your own myth and post it on your blog.
The myth who fools the most people will get a VIP night out with 4 other friend and a hot Orloff hostess, just for you.
Hidden inside the content was the brand message: that the distillation process is what guarantees purity in a vodka, shattering the myth implanted by Brazil's larget vodka brand that filtration is all that's needed and raising Orloff, the only Brazilian vodka 5X distilled, to be considered a big contender at the top of the game