Who are you inside?

• LAUNCH IN ENGLISH
• LAUNCH IN PORTUGUESE
• LAUNCH IN SPANISH

Microsoft was putting some brilliant products out there - 16 of them! - and not a lot of people seemed to understand what they were, what they were for and how to get them.

The new 2009 Windows Live launch is a digital campaign broken into 3 distinct phases. On this first phase, we've focused on product awareness by creating a personality test to bring out the deepest and most hidden aspects of every one of out in the shape of an endearing character.

Windows Live products would be more or less suited to certain hidden personas, and, as expected, the curiosity of all users was so intense that they would run the test over and over and have contact with the full breadth of offering from our lovely software giant.