You don't need an accountant to tell you you're going to have to cut back even more on your burger trips if you're trying to save up for that new computer. But for some of us finances might as well be like figuring out how to say "Where's the bathroom?" in Martian. Having someone who can put it to you in a way you can understand is the only way it'll stick.
Brazilian bank Itau's smart and amusing campaign targets late teens and early twenty-somethings and dishes the financial dirt in realistic terms by comparing survey-based monthly expenditures with purchase goals in a story style that's highly reminiscent of ARGs.