Gillette wanted to create a very powerful game online, something that went beyond what people usually experience.
We have created a challenge game in which users are placed in the shoes of a Young Gun on race day, from being dropped into the filed to changing into the racing gear and actually racing well against the clock to win a chance to go see the final NASCAR race in Daytona 2009.
Using the Unity3D plug-in, we were able to create a game that by far exceeds the playability and graphics found online today, comparable only to console games.